more fun for everyone

Do you wish to enjoy every single day to the fullest, to smile more?
What we want is for people like you to always have a reason to smile.
To bring more joy into your everyday life, and make play a natural part of it.
While working on this goal,
thinking hard of what new types of play we could introduce
into the lives of people all around the world,
we're having quite a lot of fun ourselves.

Overview

With our online content, console games, pachinko, pachislots, real life entertainment and more,
we strive to offer a wide variety of products and services to a worldwide demographic.

  • Online Content

    Be it on mobile or PC, we offer loads of content worldwide set in the familiar worlds of our beloved IPs. The fun isn’t limited just to Japan, either: DRAGON BALL Z DOKKAN BATTLE launched on mobile platforms in 2015, and as of July 2017, it has reached over 200 million downloads worldwide.

    Plus, with titles debuting on our audience participation streaming platform “&CAST!!!” as well as the new HTML5 platform developed by BXD Inc., we’re continuing to offer more and more brand-new fun products tailored to the players’ preferences and lifestyle.

  • Console Games

    We offer a wide variety of games for different consoles, making the best use of each system’s unique features. From long-running game series using popular IPs like Mobile Suit Gundam, Dragon Ball, Naruto: Shippuden, etc., to ones with an appeal to a wide demographic, such as the rhythm game Taiko Drum Master, to the fighting game series TEKKEN, now drawing attention as it’s being considered for e-sports, we have something for everyone.

  • Events and
    Brand Merchandise

    We always try to think outside the box in order to create new and unconventional forms of entertainment, which would bring more excitement into our customers’ lives. We organize concerts and events, and sell merchandise, expanding on our original IPs like PAC-MAN, The Idolmaster, the Tales series and more. This spring, we’re relaunching our official online store, the Asobi Store, which will offer unique products and other entertainment content.

  • Pachinko and Pachislots

    We’re making the most of our IPs by creating pachinko and pachislot titles in franchises such as Mobile Suit Gundam, TEKKEN and Code Geass, and leveraging our expertise in game system development to build excellent hardware.

Challenges

Locations

More Fun For Everyone — Worldwide.

Press

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CEO Message

Continued Transformation into a “Transnational Company” Creating Value for Consumers

Here at BANDAI NAMCO Entertainment, our corporate philosophy is More Fun For Everyone. Together, we work hard to provide all kinds of entertainment for consumers across the world.
Our user environment is always changing. Ever faster connection speeds and better technology have brought us closer together, as the Internet makes physical distance less relevant. Owing to this connection, each individual also has a greater sense of global presence.
That’s the environment we operate in now, as we initiate our New Mid-term Vision Plan, “Transnational Company creating value for consumers.” The cornerstone of our new vision is developing an intimate understanding of our consumers to anticipate their needs, and adopting policies guided by the motto Clear Global Strategy, Strong Local Focus. These are the goals we have in mind as we take on this year’s new challenges.
Our mission is to create intrinsic, irreplaceable value for our consumers. With that goal in mind, BANDAI NAMCO Entertainment will continue to grow and tackle new frontiers.

Satoshi Oshita
President & CEO
BANDAI NAMCO Entertainment Inc.

Satoshi Oshita

Organization

BANDAI NAMCO Group

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